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Emerging Trends in Real Estate Europe report

Berlin & London Lead Real Estate Investment Destination In 2021

According to PwC and the Urban Land Institute’s (ULI) annual Emerging Trends in Real Estate Europe 2021 report.

The survey which polled almost 1,000 industry leaders across Europe showed that Berlin has moved up one place to retake the number 1 spot of overall real estate prospects, toppling Paris, which drops to third.

Germany’s capital is the city investors want, especially its offices. “The effects on the office property market are not particularly drastic. One of the main reasons for Berlin is the upward potential in rents,” says an investor. Germany’s three other major markets remain firmly cemented in the top 10, Frankfurt, Hamburg, and Munich. “The theory is that Germany is in better shape than most of the other economies. And therefore, in a way, if you’re going to buy anywhere, you buy in Germany,” says a pan-European fund manager.

London takes the silver this year, rising two places to pip Paris. Europe’s two global gateways and most liquid property markets still have many fans.

Many interviewees still view London as a relatively good prospect.

“London has got to be the most transparent and the most liquid market in the world. It’s a market where international capital is very comfortable”

Meanwhile, Paris crops up on every investor’s wish list, for logistics and residential as well as offices. The city’s flagship €26 billion ($31 billion) “Grand Paris” infrastructure project and the 2024 Olympics, which are still expected to take place, are frequently cited as plus points.

Investing, London

Areas primed for growth: Bayswater, W2, Prime Central London

With significant funding committed to landmark regeneration, Bayswater in W2 is a London neighbourhood primed for growth, given its relative value as a park-side, prime central location.

Central to the regeneration of Bayswater will be the £1.5 billion redevelopment of Whiteleys, London’s first department store.  The overhaul of this historic Victorian mall is set to complete in 2023. The Whiteley will comprise 1 million square feet of mixed-use development comprising 139 residences, 20 shops and restaurants, a cinema, gym and a Six Senses hotel with 110 rooms.

As part of the project, the area’s main street, Queensway, will become a retail destination and more pedestrian friendly with wider pavements and less street clutter.

At the other end of Queensway, work is underway at Park Modern where over 50 apartments will be created at the entrance to the park and as part of this project a new entrance into Kensington Gardens will be created. This project will mark the gateway of “Bayswater Village”.

In addition, the arrival of the Elizabeth Line at nearby Paddington will make the area even more accessible. The area also has numerous cycle paths across Hyde Park and Kensington Gardens and is walking distance from Kensington, Notting Hill, Marylebone and Mayfair.

The Whiteley, Bayswater
Park Modern, Bayswater
The new Crossrail station at Paddington